Revolabs Selects Indix to Strengthen Channel Relationships

Date published: 11/17/2015

SEATTLE – November 17, 2015 -- Indix, the cloud-based product intelligence company that provides analytics and insights for brands, retailers and commerce enablers, today announced that Revolabs has selected its product intelligence solution to increase channel sales. The Indix-powered “buy” buttons on the Revolabs site provide updated pricing data and direct links to selected partner sites, improving channel sales volume, site traffic and relationships.

Revolabs continues to boost revenues of its UC audio solutions through their global network of distributors, resellers, consultants and integrators. With the Indix API supplying product data to the customized buy buttons on the Revolabs site, potential customers can research products, such as microphones and conference phones, and quickly jump to partner sites to complete their purchase with the click of a button. In addition, Indix collects product pricing data that is displayed for each partner in the buy button, enabling customers to select the partner that best meets their needs. 

“We chose this integration to demonstrate our commitment to our partner program members. This solution strengthens how we connect partners with end users to develop great unified communications solutions,” said Randall Lee, director of strategic and channel marketing, Revolabs. “With the Indix-powered buy buttons, we are improving the customer experience on our website and providing another tool to drive revenue through our channel.”     

The buy button feature is available through the Indix Product API, Indix’s flagship product that allows retailers and their developers to tap into Indix’s entire product catalog and pre-computed insights. It empowers organizations to build applications such as curated e-commerce storefronts, customized product search and personalized product catalogs that help drive intelligent product marketing and sales growth.

“Driving customers to preferred channel partners is a daunting task in the face of steep competition from online marketplaces that can offer a wide variety of product options, often at a fraction of the price,” said Sanjay Parthasarathy, CEO, Indix. “Our product intelligence API provides organizations like Revolabs with the competitive equalizer, powering applications such as buy buttons that protect and foster the channel relationships that are the lifeblood of their business.”