INTEGRATORS WIN WITH ADECIA

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Fluid Sound Calls the Complete Conferencing System Bundle “The Right Tool”


Expanding Yamaha’s portfolio of superior audio communication systems, the ADECIA family of communication products is designed to work together seamlessly to provide a complete and customizable audio solution for any enterprise or meeting space. From input to output, ADECIA ensures the highest-quality audio communication for which Yamaha is well known. The comprehensive conferencing solution introduces the RM-CG ceiling microphone and RM-CR audio processor and includes Yamaha's long-trusted PoE switches and VXL Series line array speakers.
 
Q: Why was ADECIA created?
Holger Stoltze, senior director technical sales and marketing at Yamaha UC: Yamaha has been in the audio industry for 130 years. From our high-end installation solutions to affordable personal use products, we’re a company that’s driven to provide solutions that are superior in audio quality and easy to use. Two years ago, we introduced our first ready-to-install conferencing solution, the YAI-1 Conference Ensemble, a preconfigured USB audio system that achieves optimum audio in and audio out for an organization's chosen UC platform. ADECIA is a continuation of that effort, making it easier and faster to specify, commission, and install a conferencing system in large conference rooms and board rooms.
 
Q: What are the advantages of ADECIA?
Stoltze: ADECIA leverages technology that Yamaha has deployed for years that increases the value from an installation perspective. The ceiling microphone is a dynamic multi-beamforming mic, allowing it to intelligently detect where people are around the room and when they’re speaking. With this technology, ADECIA eliminates time-consuming and inexact programming. It also includes our Dynamic Acoustic Echo Cancellation (AEC), which adapts to changes in the environment that impact the audio in the room, and Human Voice Activity Detection, which identifies and differentiates between a voice and a noise. The control unit offers several integration options for added flexibility, including USB out, audio in and out, and two analog microphone inputs on the front of the unit for mixed use cases such as a room that also need voice-lift. In addition, the system is Bluetooth®-enabled for participants joining from their remote devices such as cell phones.
 
Dennis Pappenfus, CEO, Fluid Sound: The fact that ADECIA is sold as a kit is a huge benefit to not only the end user, but also to the integrator. Integrators bleed profit because they end up paying for complex projects where audio is critical. A kit where all of the DSP architecture has been fully fleshed out allows integrators to increase revenue because the results are predictable and repeatable, plus the client is going to get the audio quality they expect. It also allows us to generate profit starting at the bid process. If my design engineer only needs four hours versus a day to do a bid by eliminating the extra calculations that DSP can involve, I can put them on something else sooner and turn more profit.
 
Q: What application is ADECIA ideally suited?
Stoltze: It’s created for medium to large conference rooms and boardrooms where audio quality and ease of use are critical.
 
Pappenfus: It also would be great in all-hands presentation spaces where organizations combine two conference rooms for town-hall style meetings. We receive a lot of requests for those.
 
Q: How do you see ADECIA solving arising conferencing and collaboration challenges?
Pappenfus: It’s typical on large conferencing and boardroom projects for a client to choose multiple table microphones with DSP gating because it’s more affordable. Or they choose to hang a bunch of individual microphones from the ceiling with no DSP intelligence behind the pickup of those microphones to achieve a high-quality experience. What often happens is that the participants on the far end struggle with the quality, and over time people quit using that room. Both options translate into discontent with the AV integrator that sold the product.
 
With ADECIA’s incredible intelligence, integrators can make a room a successful remote collaboration experience with not a lot of money, equipment, or time. Because the integration of a kit is faster and the results are predictable and repeatable, you save time on the installation. The DSP architecture is not something that needs to be engineered with each project. That translates to two wins for the clients: a lower price point on the hardware and the integration of the hardware.
 
Q: How do you see it being a good solution with our current situation with COVID-19?
Stoltze: As a ceiling microphone solution, ADECIA is contactless. It eliminates microphones from the table that have to be repositioned with each call. Its four beams intelligently adjust to the speaker’s location, even if they move around the room. Furthermore, integrators never have to return to make adjustments because it auto-detects installed components, auto-configures the devices, and auto-optimizes audio performance which keeps everyone safer in the long run.
 
Pappenfus: In our current climate, more meetings are taking place than ever before. It’s also highlighted the fact that there is nothing more important than being understood while working remote. Superior audio quality is not an ancillary nice to have, it's a must have. Without it, organizations will eventually fail. ADECIA is technology that can guarantee a successful audio experience for the far end during every meeting.