Should My Company use Zoom for Video Conferencing?

Author: Meghan Kennelly

Intro to Zoom

Our phones and tablets allow us to connect with anyone, anywhere, anytime. With chat and email applications, we reach clients and schedule meetings using a plethora of cloud-based solutions. But alas, not all technology is created equal.

Consider video conferencing—you’re looking for an all-in-one solution that satisfies the needs of your small business or enterprise. It should be easy to use, with high-definition video and crisp audio. There are free services that lack the quality A/V you need, and there are expensive services with confusing user interfaces. It can be a challenge to find the right solution for your company.

In recent years, three services have emerged as leaders in the video conferencing space: Google Hangouts, Skype, and Zoom. You’ve probably heard of the first two, but Zoom is quickly gaining popularity with small businesses and large enterprises alike. Founded in 2011, it has become one of the best tools for video sessions, online classes, and webinars.

Zoom is a cost-effective yet powerful cloud video conferencing platform that allows multiple participants to connect to a single call with high-definition video, audio, and file sharing. Depending on your needs, Zoom has plans ranging from free to $19.99 per meeting host. Zoom offers video conferencing, virtual meetings, annotation features, whiteboards, breakout rooms, and the ability to record conferences—all within one service.

Is Zoom Free to Use?

The Zoom video conferencing platform delivers a wide range of features that are sure to heighten your conferences. One of Zoom’s primary strengths is collaboration. As with other conferencing services, Zoom allows users to share their desktop or specific application. But where Zoom really excels is its host of collaborative functions, like whiteboards, annotation, remote control, and even Airplay support (where users can share their mobile device screens).
You can Zoom-ify your conference room with Zoom Rooms, an application that turns any computer into a Zoom-powered group conferencing system. Instead of relying on an IR remote, you can control your Zoom Room using a simple iPad app.
Finally, Zoom is ideal for ad hoc meetings with your team. To that end, Zoom has made it incredibly easy to pop into a meeting with your mobile device while on the road.

Is Zoom Right for Small Businesses?

Zoom video conferencing is an obvious choice for small businesses for one simple reason: its cost. Many cloud-based video conferencing services require even the most infrequent users to pay for a subscription, typically after a short trial period expires. However, Zoom offers a free plan that includes an unlimited number of meetings (up to 100 participants each). The only restriction on the free plan is a 40-minute cap on group meetings.
There’s another reason Zoom is ideal for small businesses: you don’t need to be a techie or have a dedicated IT department to use it. After installing Zoom on your machine, setting up a meeting is just a click away. Just send invitees a link, and they will be able to join, even if they don’t have an account.
True to its name, small businesses like Zoom because it’s quick. Without the lengthy install and deployment procedures that weigh other services down, Zoom is the right choice if you have frequent impromptu meetings. It’s as simple as picking up a phone.

Is Zoom Right for Enterprise Companies?

For larger companies, Zoom has volume pricing with enterprise-specific features. Zoom video conferencing software is completely flexible and doesn’t lock you into one plan. You can scale up the number of users on your team at any time. Zoom’s Enterprise Plan includes features that can be tailored to your enterprise, including Zoom Rooms, dedicated Customer Success Managers, unlimited cloud storage, and meetings of up to 500 participants.

Products that Use Zoom

Getting your hardware and software to cooperate can be a pain. Fortunately, Zoom has teamed up with leading companies in the conferencing space to deliver a seamless experience, including Revolabs and Yamaha.
Our FLX UC conference phones have been certified for Zoom Rooms, so you have instant compatibility with any Revolabs conference phones and the Zoom Room iPad controller. Zoom also plays nice with a number of conference room systems, including Yamaha's YVC-1000 , the ideal USB Speakerphon and Bluetooth speaker and microphone system for medium and large spaces.
Don’t be fooled by the low cost. Zoom is a powerful, flexible, and cost-effective conferencing solution. The Zoom platform delivers a wide array of features that enhance communication with clients and customers. By partnering with other leaders in collaboration technology (including Revolabs), Zoom provides a seamless experience across your existing business solutions.